Driving product adoption with marketing kits
27-6월-2022
Takeaway
- As part of the marketing resources we offer as a commercial benefit to all providers in the Connectivity Provider Programme, we have launched two marketing kits
- Focused on two of our strategic pricing products – Mobile Rates and Country Rates – the kits are designed to support your campaign efforts
- In addition to relevant product information and insights, the kits contain creative email copy, product banners and social media posts
- Download the marketing kits from the ‘Resources’ section of the Connectivity Hub
At this year’s Click. 2022 event, we learned that you would like more support with your marketing activities. You told us that having access to relevant marketing materials would make it easier for you to drive product adoption among your property partners. In turn, this positively impacts your score in the Connectivity Partner Programme, as well as the performance of your properties.
We’ve taken this feedback on board and are excited to announce the launch of our first two marketing kits, which are part of the marketing resources we offer as a commercial benefit to all providers in the Connectivity Partner Programme.
Containing useful materials designed to support your campaign efforts, our first two marketing kits are focused on two of our strategic pricing products: Mobile Rates and Country Rates.
Targeted rates
Mobile Rates and Country Rates are two of our most established pricing products that have been proven to increase bookings. They allow properties to tap into growing markets by offering discounted rates to specific bookers based on their booking device and location. Aside from increasing your properties’ performance, your pricing adoption score will see a boost when a property starts offering these products.
What’s included in the kits
In addition to relevant product information and insights, you will find creative email copy, product banners you can use on your interface, and social media posts that can be used directly as a part of your marketing strategy. What’s more, these materials are provided in nine languages – UK English, US English, Spanish, Italian, French, Brazilian Portuguese, Japanese, Simplified Chinese and Arabic – helping you engage clients in key markets in your region.
How to access the marketing kits
After logging in, you can download the marketing kits from the ‘Resources’ section of the Connectivity Hub.
Keep an eye out for additional resources in the near future. In the meantime, we hope that you find these first two kits valuable and look forward to hearing your feedback.