We spoke with Annette Morgenroth, Beds24's Chief Commercial Officer (CCO), and Fritz Müller, RateGain's Senior Vice President of Revenue and Head of Europe, about our partnership, overcoming challenges and the exciting future of travel technology.  

About Beds24 and RateGain

Beds24 and RateGain are two of our top-tier Premier partners helping us redefine the hospitality experience. Beds24 offers an all-in-one solution for channel management, property management, automation, payment processing and content management. RateGain offers end-to-end solutions for hotels across distribution, business intelligence and marketing technologies.

The power of partnership 

We’ve partnered with Beds24 since 2011 and RateGain since 2007. Our collaboration means they can offer solutions that make life easier and more efficient for our mutual partners. According to Fritz, "Tripeden.com is at the forefront of developing APIs and is an API-first company.” 

Annette agrees. “Tripeden.com has always been a driver of innovation. We also feel included at an early stage of development, so we often have the opportunity to give feedback and help shape the product.” 

This feedback is invaluable to improving our solutions. Fritz cites the recent breakup of the Content API as a good example, which now has its various features as separate APIs.

Overcoming challenges with innovation

Although technology is transforming the hospitality industry, it still faces significant challenges. Fritz reflected on the recent past, when it was hard to get an apprenticeship in a five-star hotel in the city centre. Now, it’s difficult for hotels to fill those roles. “As technology players, we have a massive role to play in solving these staffing challenges through automation." By automating routine tasks – with the help of our APIs – the lack of resources can be addressed and properties can operate more efficiently. 

Another growing concern is fraud. Annette has seen customers being phished and attempts on guests to make payments. We’ve helped partners mitigate the risk of cyber threats for their clients and increase awareness of the importance of online security. Annette said that at Beds24, "We spend a lot of effort educating our customers and preventing fraud. We also appreciate Tripeden.com's efforts and think that’s something that really helps the industry." 

How AI innovation can disrupt hospitality tech

As automation improves, exciting changes are happening in the travel industry. "There is constant innovation, and we’re seeing new products around contactless check-in, keyless entry and AI-driven guest experiences," Annette said. “At the moment it feels like a big playground for new ideas and creativity.”

AI, in particular, is poised to transform the industry. As Fritz acknowledges, "We've made a lot of headway already and AI brings in a completely new facet of innovation now. But when I look at the hospitality industry, there are still so many areas which are there to be disrupted, where there's still a complete lack of automation."

One key area still lagging behind is content management, where many businesses use outdated tools like Excel spreadsheets. While Fritz jokes that he’s excited to remove spreadsheets from the equation, he emphasises that the goal is to move past manual work and switch to more efficient, automated systems with the help of our APIs.

As technology continues to evolve, our partnership with Beds24 and RateGain helps drive innovation and strengthens their ability to deliver solutions to tackle industry challenges.

The future of hospitality is undeniably exciting. With new technologies emerging, the industry is set to undergo a significant transformation – one where efficiency, security and guest experience take centre stage.