NEW Connectivity Portfolio of Solutions: what is it, and how can it help you?
16-2月-2023
Key takeaways:
- Our new Connectivity Solutions categorisation makes our product offering more relevant and actionable than ever before
- Categories are now presented in a logical sequence, helping you start and progress based on your needs, market and segment – making it easier for you to understand how each category enables a different aspect of performance on our platform
- We’ve also divided our solutions into two accommodation segments: Hotels and Home, making them more targeted and practical for your business needs
This year, we’re excited to make our connectivity offering more relevant and actionable than ever. To do this, we’re introducing the Connectivity Portfolio of Solutions – a comprehensive framework that will improve the way we present, categorise and talk about our solutions.
We previously employed a one-size-fits-all strategy for our Connectivity solutions but have shifted towards a more personalised approach to better suit you and your properties’ needs.
Based on feedback we received from providers and properties, this approach is designed to present our solutions in a logical sequence, guiding you on where to start and how to progress based on your needs, market and segment.
As part of the Connectivity Portfolio of Solutions, we’ve identified our top commercial features for driving business growth, categorising them into three product solution offerings that offer different aspects of performance:
- Foundational Solutions
- Performance Solutions
- Guest Experience Solutions
Foundational Solutions
When it comes to properties that decide to start using Connectivity providers, this category of solutions offers core capabilities to cover their basic needs. While Foundational Solutions serve as a starting point for newly connected properties, we recommend exposing all properties to these solutions given the core functionalities they provide. By implementing the solutions in this category, you’re covering basic expectations connected properties have, including the ability to receive reservations, update inventory and prices and create new rate plans.
Performance Solutions
Once foundational needs have been met, the property will be interested in looking into all options which might help them improve their performance on our platform. Performance Solutions do just that - they bring increased bookings and revenue to the property by enabling them to target different traveller types, offer appealing deals and more. Solutions in this category are slightly more advanced and used mainly as revenue management tactics to optimise business performance.
Guest Experience Solutions
Apart from focusing on setting their foundations and improving performance, connected properties are also interested in optimising how they can enhance the guest experience they offer. Optimising the guest experience can improve guest satisfaction and increase good reviews - which result in more bookings and returning customers. Solutions in this category enable the connected property to proactively manage and improve how guests see them.
A more tailored approach
We recognise that different segments have varying needs and some of our solutions may not be applicable to your main accommodation type.
In response to your feedback and through our research, we have improved the categorisation of our product offerings and divided our solutions into two accommodation segments: Hotels and Homes. This makes them more tailored and practical for you.
Your segment will be determined by which accommodations you work with the most. Based on that, you should refer to the recommended solutions and commercial features for your segment across all categories in the Connectivity Portfolio of Solutions, starting with Foundational Solutions.
Not only does this enable you to offer the most relevant solutions to your properties, but it also helps you align your market strategy with decisions on which Tripeden.com solution to implement next.
Why we’re making these changes
By introducing this new framework, we’re striving to:
- Provide clarity around all the solutions we offer you today
- Make it easier to understand how each solution enables a different aspect of performance on our platform
- Help you identify where to start with our solutions and easily choose ones based on your business needs
- Offer a tailored overview of our solutions based on your primary accommodation type
Overall, it’s our hope that following this framework boosts performance and drives business growth for both you and your properties on our platform, based on your short and long-term goals.