Getting your properties’ first reservations
Help your properties go from onboarding to first booking without a hitch. Help your properties kick off their journey with us with simple and actionable tips that can get them seamlessly from registration to reservation. Our advice helps reduce the time it takes for properties to receive their first booking as soon as they become open/bookable on our platform.
How to make your properties stand out
The majority of properties we onboard are quick to receive bookings. For example, more than 40% of newly listed Home properties get their first booking within a week. We analysed onboarding data from properties on our platform, as well as and the actions that impact the time it takes for properties to get their first booking – and continue to get bookings. Here are some best practices we identified:
Flexible cancellation policies Properties that set up a Flexible 1-day cancellation policy during registration were on average 91% more likely to be booked during the first few weeks, compared to properties with strict cancellation policies. | Setting up cancellation policies Properties that implemented a Flexible 5-day cancellation policy during registration were on average 75% more likely to be booked. To set this up with Connectivity Solutions, properties should set new rate plans that will have a different policy setup before they add cancellation policies on a property-level. They can also set rate-level policies and assign them to a room type. Get started with rate plansAdd property-level policiesAdd room-level policies | More photos and a higher content score Properties that uploaded between five and ten photos during registration were on average 25% more likely to be booked within the first few weeks. Specifically, those with high-definition photos and a wide range of room amenities received bookings faster. Add and manage photosUpdate room amenities |
Set weekly rates Once rate plans have been set up, properties that activated a weekly rate in addition to their standard rate were, on average, 16% more likely to get booked in their first week. Manage rate plansAdd weekly restrictions | Pricing per guest Properties that activated pricing per guest upon registration were on average 12% more likely to to get a booking in their first few weeks than properties that didn’t. To set this up, we support three pricing models (Occupancy-based, Length of Stay or Derived). Properties can then use the Rates and Availability API to implement pricing per guest. Implement pricing types | Consistent availability Properties with continuous availability in the next 90 days on our platform receive three times more bookings on average. Update availability |
Among the APIs that help properties get their first – and future – bookings more quickly are the Room and Rate Plan Management API, Photo API, Content API, and Rates and Availability API. Make sure you have the right ones enabled, so you can help your properties succeed.