Market Insights

Provide your properties with data and insights to help them improve their performance.

The Market Insights API brings added convenience by allowing properties to use a single platform to access area demand data that's also already available in the extranet. They can use this to make smart day-to-day business decisions. Some of the insights within this API are traveller type, preferred cancellation policy, international or domestic travellers and length of stay.

In addition to area demand data, the Market Insights API also has endpoints that show comprehensive property performance insights, such as detailed sales statistics and booking windows. This will help properties make more meaningful decisions when it comes to setting up pricing along with availability, restrictions, policies and more.

How does the Market Insights API work?

With the Market Insights API, you have the opportunity to see our statistics, which will help our properties make data-driven decisions. By being able to access the insights from the last two weeks for their area, partners can now analyse and understand trends and tailor their properties for upcoming guests.

All the data points are expressed in percentages, with the cancellation policy based on transactions and the remaining data points based on search data on our platform. The data set updates once every 24 hours and our partners can view it divided by categories. The endpoints within the API show property performance data to help properties make more meaningful decisions in relation to pricing, availability and more.

Benefits of the Market Insights API

There are three main advantages of implementing the Market Insights API:

Improve the guest experience

Use guest searches to understand their preferences and behaviours. Tailor experiences to have a better chance of getting booked.

Gain a competitive advantage

You can prioritise and co-strategise with your properties. By seeing the value in these insights, you can also build loyalty.

Refine your targeted marketing efforts

Utilise guest behaviour insights to structure marketing campaigns. Reach the right audience with the right rate plans and promotions.

Data points shown by the Market Insights API

The insights within this API are the same ones partners can see in the extranet:

Search window

Partners can find here how many days before the check-in date guests looked for accommodation.

Traveller type

See if the area is popular with solo travellers, couples, families or groups.

Device

Discover if the search for accommodation was done by using a mobile device, desktop or tablet.

Cancellation policy

Partners can explore which cancellation policies are the most popular for reservations in their area.

Top 5 countries

Learn which countries bring the most guests.

Domestic and international travellers

See if the area is more popular with travellers from other countries or with domestic travellers.

Length of stay

These results are grouped by range and can show partners the number of nights travellers are planning on staying in their area.

Endpoints within the Market Insights API

The Market Insights API currently has four endpoints. To get access to historic and future property performance insights, your connected properties will need to grant access via the extranet or Quick Connect.

Detailed pace report

See revenue, ADR and room nights for bookings within a specified date range. Keep track of future reservations, compare property performance to last year. See ADR versus your competitive set.

Detailed sales statistics

View sales from guests who stayed at the property. View revenue, ADR and room nights for the property or the competition. You can view this by book date or stay date.

Booker insights

See reservations for a specific period for top countries versus your competitive set.

Book window information

See reservations and ADR versus your competitive set, split by book window.

Who is eligible for the Market Insights API?

All partners can use the Market Insights API.

To view the area demand data, there must be at least 30 open and bookable properties in the property's area, with at least 1,200 guest searches in that area in the last two weeks.

For new connections, the property has to grant access via the extranet for you to be able to retrieve property performance data. For existing connections, you’ll need to request access via Quick Connect.

Partner testimonials


Eviivo	STAAH
“We recommend using Market Insights to see a regular, clear and easy snapshot of trends and customer behaviour. The data provided is robust and very clear in its presentation of the 7 core insight factors.”	“We highly recommend your Market Insights API to others in the industry. It offers essential information that can empower properties to make informed decisions, optimise their offerings and stay competitive in the market.”